Lifetrends: The Future of Baby Boomers and Other Aging Americans - Hardcover

Gerber, Jerry; Wolff, Janet; Klores, Walter; Brown, Gene

9780025172913: Lifetrends: The Future of Baby Boomers and Other Aging Americans

Hardcover

ISBN 10: 0025172913 ISBN 13: 9780025172913

Publisher: Macmillan Pub Co, 1990

Examines the far-reaching economic implications of America's aging population--a group that by 2020 will control seventy percent of the nation's net worth--in terms of lifestyle, buying trends, politics, and society

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From Library Journal:

The media has "discovered" the elderly, and this book is a a sweeping, fairly general, and glitzy coverage of the subject, much like Ken Dychtwald and Joe Flower's Age Wave ( LJ 3/15/89). This touches on early retirement; Social Security; the future roles of elderly women; the possibility of intergenerational warfare; and even sex and the elderly. The authors emphasize the so-called baby boomers (those born 1946-64) and how their elderly years will differ from those of the current elderly. Reflecting the advertising background of the authors, the elderly are viewed to a great extent as consumers. A specialist in the field or a highly interested layperson might find this book superficial and not very new, but to a general reader, it may provide an overview. Readers wanting greater depth might prefer Our Aging Society , edited by Alan Pifer and Lydia Bronte ( LJ 4/1/86). See also Richard J. Margolis's Risking Old Age in America , reviewed in this issue, below.
- Ed. -- Dale Vinyard, Wayne State Univ . , Detroit
Copyright 1989 Reed Business Information, Inc.

From Publishers Weekly:

The compilers of this comprehensive view of the "baby-bust" generation, i.e. tomorrow's adults, are marketing consultants to firms that court the 50-plus consumer. As they take a speculative look toward the year 2000, when adults over 50 will represent an $800 billion market, they conjecture on directions in lifestyles, politics, health care and other areas in the next century. Based on analysis of current trends, this informative survey offers a wealth of material, especially for those born since the 1950s.
Copyright 1989 Reed Business Information, Inc.

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