Items related to ADVERTISING: Its Role in Modern Marketing
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From School Library Journal:
Gr 6-10--This series entry offers lots of information in an attractive, well-organized, and readable format. The functions, goals, and tactics of advertising are examined, along with controversial issues such as targeting the youth market, political ads, the right of free speech, subliminal advertising, infomercials, advertising in schools, billboards, and the Joe Camel ads. The treatment is balanced; the negative impact of advertisements is weighted against their economic success. Black-and-white photographs and cartoons illustrate the text. An extensive bibliography and suggestions for further reading are appended. To understand the enormous impact of this issue, one need only realize the chilling statistic that we spend, on average, a year and a half of our lives watching television commercials. This book will be useful for school reports, and will attract interested browsers.
Connie Tyrrell Burns, Mahoney Middle School, South Portland, ME
Copyright 1997 Cahners Business Information, Inc.
"About this title" may belong to another edition of this title.
- PublisherDryden Press
- Publication date1990
- ISBN 10 0030307481
- ISBN 13 9780030307485
- BindingHardcover
- Number of pages605
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ADVERTISING: Its Role in Modern Marketing
Published by
Dryden Press
(1990)
ISBN 10: 0030307481
ISBN 13: 9780030307485
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Hardcover
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Book Description Condition: good. This book is in good condition with very minimal damage. Integrity of the book is in good condition with no missing pages. Pages can have minimal notes or highlighting. Cover image on the book may vary. Ships out quickly in a secure plastic mailer!. Seller Inventory # 56JUHA000DYH_ns
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ADVERTISING: Its Role in Modern Marketing
Published by
Dryden Press
(1990)
ISBN 10: 0030307481
ISBN 13: 9780030307485
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Hardcover
Quantity: 1
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Rating
Book Description hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_395533500
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