Items related to International Marketing
"International Marketing, 8e" is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.
"synopsis" may belong to another edition of this title.
Review:
"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning." "This book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it."
"About this title" may belong to another edition of this title.
- PublisherThomson Learning
- Publication date1993
- ISBN 10 0030970539
- ISBN 13 9780030970535
- BindingHardcover
- Edition number6
- Number of pages700
- Rating
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
International Marketing
Published by
Thomson Learning
(1993)
ISBN 10: 0030970539
ISBN 13: 9780030970535
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Most items will be dispatched the same or the next working day. Seller Inventory # wbs3885769581
Buy Used
US$ 21.75
Convert currency
Stock Image
International Marketing
Seller:
Rating
Book Description Hardcover. Condition: Like New. Like New. book. Seller Inventory # D8S0-3-M-0030970539-5
Buy Used
US$ 156.84
Convert currency