IBM Way: Insights into the World's Most Successful Marketing Organization - Hardcover

Rodgers, Buck; Shook, Robert L.

Hardcover

ISBN 10: 0060155221 ISBN 13: 9780060155223

Publisher: Harpercollins, 1986

Synopsis

A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world

About this title

From Publishers Weekly:

Retired IBM marketing director Rodgers is almost evangelical in extolling the computer firm's employee-incentive, quality-minded, customer-oriented policies. These, he maintains, have brought IBM billions in worldwide sales and helped the corporation weather technological revolutions and competition. With a company policy of full employment, in-depth training and promotion from within, and backed up by a service and supply network that wins Rodgers's praise, IBM sales reps provide customers with a virtually permanent after-installation "partnership," which includes application, maintenance and new uses for IBM equipment. This is a wide-ranging, if excessively boosterish, inside look at a major player in the saga of American enterprise. 50,000 first printing; $50,000 ad/promo; First serial to Success; Fortune Book Club and Executive Program selections; BOMC alternate; author tour. January 22
Copyright 1985 Reed Business Information, Inc.

About this edition

• Publisher: Harpercollins
• Publication date: 1986
• ISBN 10: 0060155221
• ISBN 13: 9780060155223
• Binding: Hardcover
• Number of pages: 235