Eco Barons: The New Heroes of Environmental Activism (published in hardcover as: Eco Barons: The Dreamers, Schemers, and Millionaires Who Are Saving Our Planet

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9780061350306: Eco Barons: The New Heroes of Environmental Activism (published in hardcover as: Eco Barons: The Dreamers, Schemers, and Millionaires Who Are Saving Our Planet
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While many people remain paralyzed by the scope of Earth's environmental crisis, the eco barons—a new, unheralded generation of men and women—have quietly dedicated their lives and fortunes to saving the planet from eco-logical destruction. From the former fashion magnate and founder of Esprit who's saved more rainforests than anyone else to the Hollywood pool cleaner who became the leading force behind a worldwide effort to reduce greenhouse gas emissions, the incredible stories of Eco Barons offer proof that a single person's determination and vision can effect monumental change.

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From the Publisher:

"ECO BARONS...offers encouraging, often inspirational, profiles of nearly a dozen would-be planet savers. . . .[Humes'] urgent message is clear: We must all strive to become "eco barons" in our own right if we are to save Planet Earth."
-- New York Times

"Humes' in-depth reporting makes the book stand as a solid portrait of the new face of American environmentalism."
-- Outside magazine

"An eco baron is the opposite of a robber baron, using talent, gumption, and wealth not for personal gain but for environmental good. Award-winning journalist Humes brings a fluency in complex issues and a love of David-Goliath stories to this illuminating group portrait of embattled visionaries who "are showing the world that nature can be nurtured." . . .A dramatic, insightful history of environmental conflicts and breakthroughs threaded through timely and inspiriting profiles in courage and creativity."
-- Booklist (starred review)

"The very title Eco Barons seems to suggest a dichotomy. We like to think of our environmental leaders as quirky, living-out-in-the-woods types, modern-day Thoreaus quick with an organic recipe, a do-it-yourself wind turbine plan or a handy recycling tip. What Edward Humes' book uncovers are folks who have taken their profitable businesses and turned them into seriously beneficial enterprises. . . .These profiles are lessons in the lasting power of conservation, which, even more than corporate profits, remains an essential part of the great American identity."
-- E - The Environmental Magazine

"I know some of the heroes chronicled [in ECO BARONS]--they are unlikely champions, but united by passion, hard work, and a willingness to think outside of conventional paths. Their stories will dramatically expand your sense of what you can do for the environment!
-- Bill McKibben, author of The End of Nature and Deep Economy

"Humes is a master story teller, illuminating the compelling lives of an unlikely cast of characters who just may save us from ourselves, while inspiring us to save our planet."
-- Terry Tamminen, former Secretary of the California Environmental Protection Agency and Chief Energy Policy Advisor to Governor Arnold Schwarzenegger

About the Author:

Edward Humes is the author of ten critically acclaimed nonfiction books, including Eco Barons, Monkey Girl, Over Here, School of Dreams, Baby E.R., Mean Justice, No Matter How Loud I Shout, and the bestseller Mississippi Mud. He has received the Pulitzer Prize for his journalism and numerous awards for his books. He has written for the New York Times, the Los Angeles Times, Los Angeles Magazine, and Sierra. He lives in California.

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9780061350290: Eco Barons: The Dreamers, Schemers, and Millionaires Who Are Saving Our Planet

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