Race, Gender and Rhetoric: The True State of Race and Gender Relations in Corporate America - Hardcover

Fernandez, John P.; Davis, Jules

9780070220089: Race, Gender and Rhetoric: The True State of Race and Gender Relations in Corporate America

Hardcover

ISBN 10: 0070220085 ISBN 13: 9780070220089

Publisher: McGraw-Hill, 1998

Presents a program for bringing changes to an organization to overcome stereotypes and discrimination and form high-performing teams of diverse employees

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From the Back Cover:

"Every once in a great while a book comes along that has the potential to transform the field. John P. Fernandez's Race, Gender & Rhetoric is such a book."--Kathryn C. Turner, Chairperson and Chief, Executive Officer, Standard Technology, Inc. FACT: 98% of America's top positions are still held by white males. FACT: Race and gender discrimination claims are still increasing after 34 years of laws and affirmative action designed to end discrimination. Has this continuing lack of diversity at the top kept race and gender issues from receiving the priority they deserve? How can lingering issues of racism and sexism be solved? Race, Gender & Rhetoric is the landmark work that answers these controversial questions, and is corporate America's definitive work on the subject of gender and race relations in the workplace. Backed by the author's 25 years of research and corporate experience, this timely and authoritative book: summarizes and synthesizes the salient issues and challenges in creating a truly diversity-conscious organization; discusses ways in which corporations can examine their structures, policies, managerial philosophies, and capabilities so that real and permanent change can be realized; includes a complete section detailing best diversity practices in major comapnies--American Express, Coors, Allstate, US West, Niagra Mohawk, and many others.

From Library Journal:

Management consultant Fernandez argues persuasively that after 30 years' effort "corporate America as a whole has failed to effectively address the challenges posed by diversity, particularly with regard to racism and sexism." By analyzing human behavioral data, Fernandez concludes that neither racism nor sexism can be fully eliminated, but he insists that they can be minimized if systematic, holistic strategies are adopted to address broader human-resource, customer, and stakeholder issues. He outlines six major steps, such as networking and building relationships, that employees should embrace in order to enhance their career opportunities. The book is interesting in that it synthesizes theory and practice. Despite its scanty notes and lack of bibliography, it deserves widespread discussion and will take its place with other accounts of corporate racism and sexism like Anthony Stith's Breaking the Glass Ceiling: Sexism and Racism in Corporate America (Warwick, 1998) and George Henderson's Cultural Diversity in the Workplace (Greenwood, 1994).?Edward G. McCormack, Univ. of Southern Mississippi Gulf Coast Lib., Long Beach
Copyright 1999 Reed Business Information, Inc.

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