Applied Strategic Planning: How to Develop a Plan That Really Works - Hardcover

Goodstein, Leonard; Nolan, Timothy; Pfeiffer, J.

Hardcover

ISBN 10: 0070240205 ISBN 13: 9780070240209

Publisher: McGraw Hill, 1993

Synopsis

Written by three top consultants and trainers, Applied Strategic Planning shows managers and CEOs a clear, totally effective way to identify and implement strategic objectives.

Applied Strategic Planning surpasses other strategic planning models in many key areas, including:

• Emphasis on organizational culture
• Integration of business and functional plans
• Performance audits
• Gap analysis
• Values clarification

Goodstein, Nolan, and Pfeiffer take managers through all phases of the strategic planning process, including:

• How to determine if an organization is ready for strategic planing
• Effectively communicate a corporate vision
• Recognize the role of culture in changing strategic direction
• Understand the various roles of a consultant
• Write effective mission statements
• Create contingency plans

Containing charts, diagrams, and checklists along with illuminating examples from the authors, extensive consulting experience, and even cartoons that convey important points, Applied Strategic Planning lets managers at the helm navigate expertly through today's unpredictable business climate.

About this title

From the Back Cover:

From the recent experience of three of America's most sought-after strategic planning consultants - seasoned pros who are serving as advisors to more than 100 top organizations from coast to coast - comes the first completely pragmatic guide to identifying, systematizing, and implementing the kind of long-term strategies that will enable you to compete successfully well into the next century. With its emphasis on the integration of business and functional plans, performance audits, organizational culture, gap analysis, and values clarification, Applied Strategic Planning surpasses other strategic planning manuals in all the vital ways that spell the difference between tomorrow's big winners and tomorrow's also-rans! Find out how to determine if your organization is ready for strategic planning; effectively communicate a corporate vision; recognize the role of culture in changing strategic direction integrate your plan into your company's day-to-day operations - both horizontally and vertically; master methods of strategic business modeling; write effective mission statements; use consultants effectively; and create contingency plans. Both incisive and fun to read, Applied Strategic Planning makes many of its points through the use of humorous drawings, anecdotes, and cartoons - many of which come directly from the experiences of top companies before they had a workable strategic plan in effect. And you'll find numerous charts, diagrams, and checklists that make the book especially easy to apply in your own organization, whatever its size or structure. If you're looking to navigate expertly through today's unpredictable business climate, this is the one book you simply cannot afford tobe without!

About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

About this edition

• Publisher: McGraw Hill
• Publication date: 1993
• ISBN 10: 0070240205
• ISBN 13: 9780070240209
• Binding: Hardcover
• Edition number: 1
• Number of pages: 379