Review:
Rama Dev Jager and Rafael Ortiz offer readers an insider's view into the history and people behind today's greatest digital successes. In a series of probing interviews, Microsoft's Bill Gates, America Online's Steve Case, Dell Computer's Michael Dell, and 13 others share their stories of how it all happened. They share their recollections of the good decisions and bad, the misfortunes and lucky breaks, but most of all, the people and attitudes that turned the ideas of these digital age giants into the most influential companies in the world of computing.
From the Back Cover:
"It's hard to get a bunch of rich, secretive nerds to open up about their corporate beliefs and practices, but In the Company of Giants does just that." -Publishers Weekly. "The book probes beyond the media hype and the contrived public relations to find out what the pioneers of cyberspace really have to say about their experiences and how they revolutionized modern business." -Dayton News. "Authors Rama Dev Jager and Rafael Ortiz do a fine job of posing smart questions to the masterminds of the electronic age-and perhaps more critically, their interview subjects give interesting answers." -Entrepreneur. Wisdom and advice from the legends of the digital world. Pull up a chair and listen in on the most honest and unrestrained interviews ever published of the titans of the digital world. Here's tough, straight, sometimes controversial, sometimes profound but always instructive talk about how they got where they are. BILL GATES (Microsoft) "If you've met people who have said that Microsoft won't sell operating systems in the future, if you believe them, you should short Microsoft stock. There's an opportunity to make about $55 billion out there and you ought to put that on the front of the book." STEVE JOBS (Apple, NeXT, Pixar) "A small team of A players can run circles around a giant team of B and C players." GORDON EUBANKS (Symantec) "Customers are smart-start with that." SANDY KURTZIG (ASK) I'm concerned that a lot of today's managers haven't managed through the down times. ... They don't know if they have the toughness. They've never had to face it." KEN OLSEN (Digital Equipment Corporation) "First work for somebody else and learn how to be a team member. ... Then go and learn to be a leader." Plus ... Steve Case (America Online); Charles Wang (Computer Associates); Scott Cook (Intuit); Andy Grove (Intel); John Warnock and Charles Geschke (Adobe Systems); Trip Hawkins (Electronic Arts/3DO); Ed McCracken (Silicon Graphics); Michael Dell (Dell Computer); Bill Hewlett (Hewlett-Packard).
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