Items related to Marketing Management: Strategies and Programs
Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. A talented new coauthor, Thomas Madden of the University of South Carolina, Columbia, has been added to the team. Discussions of such important areas as market segmentation, quality, customer service, brand equity, sales promotion, direct marketing, and database marketing have been substantially strengthened. The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects.
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- PublisherMcGraw-Hill Education (ISE Editions)
- Publication date1994
- ISBN 10 0071133224
- ISBN 13 9780071133227
- BindingHardcover
- Number of pages480
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Marketing Management: Strategies and Programs
Published by
Mcgraw-Hill Education (Ise Editions)
(1994)
ISBN 10: 0071133224
ISBN 13: 9780071133227
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Softcover
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780071133227. Seller Inventory # 9114264
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Marketing Management: Strategies and Programs
Published by
McGraw-Hill
(1994)
ISBN 10: 0071133224
ISBN 13: 9780071133227
Used
Softcover
Quantity: 1
Seller:
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780071133227. Seller Inventory # 9517202
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Stock Image
Marketing Management: Strategies and Programs
Published by
McGraw-Hill Education (ISE Editions)
(1994)
ISBN 10: 0071133224
ISBN 13: 9780071133227
Used
Hardcover
Quantity: 1
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Rating
Book Description Hardcover. Condition: Like New. Like New. book. Seller Inventory # ERICA79000711332246
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