Items related to Internet Business Models and Strategies: Text and Cases
Afuah and Tucci's "Internet Business Models and Strategies: Text and Cases, 2e" draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.
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- PublisherMcGraw-Hill
- Publication date2002
- ISBN 10 0071151230
- ISBN 13 9780071151238
- BindingHardcover
- Number of pages480
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INTERNET BUSINESS MODELS AND STR
Published by
McGraw-Hill
(2002)
ISBN 10: 0071151230
ISBN 13: 9780071151238
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Hardcover
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Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.61. Seller Inventory # Q-0071151230
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