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Managerial Economics and Business Strategy - Softcover

 
9780071244213: Managerial Economics and Business Strategy
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Baye's "Managerial Economics and Business Strategy" has become the best-selling managerial economics textbook. It was the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the fifth edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of both the basic concepts of managerial economics as well as frontier research in his chapter on advanced topics. The fifth edition also offers a detailed, real-world case study that explains how book theory translates into action in the business world. And the Data CD that comes with each book also contains eight "mini cases" that cover such high-profile businesses as Microsoft, Visa, and Staples.

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  • PublisherMcGraw Hill
  • Publication date2006
  • ISBN 10 0071244212
  • ISBN 13 9780071244213
  • BindingPaperback
  • Edition number5
  • Number of pages652
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Other Popular Editions of the Same Title

9780071267441: Managerial Economics and Business Strategy, 7th Edition

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ISBN 10:  0071267441 ISBN 13:  9780071267441
Publisher: McGraw-Hill, 2010
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  • 9780072358384: Managerial Economics and Business Strategy

    Mcgraw..., 1999
    Hardcover

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