Corporate Strategy - Hardcover

Colley, John L.; Doyle, Jacqueline L.; Hardie, Robert D.

Hardcover

ISBN 10: 0071372652 ISBN 13: 9780071372657

Publisher: McGraw-Hill, 2001

Corporate Strategy outlines the fundamentals and foundations of implementing corporate and divisional strategy in today's vertical, Internet-speed business world. Real-world examples and case studies show strategy in action, and help managers and executives build the skill sets needed to set goals and objectives, tackle strategic issues, and increase shareholder value when making decisions about corporate goals. Containing both the structure and feel of a high-level executive seminar, this hands-on book guides readers through the many steps and levels of setting the best course for any corporation or organization.

"synopsis" may belong to another edition of this title.

From the Back Cover:

A One-Volume, MBA-Level Course on Creating��and Implementing��Powerful Corporate and Divisional Strategy

Decision makers in today's evolving corporate environment often must formulate strategy on two different levels. Corporate-level strategies must focus on a firm's overall goals and objectives. At the same time, division-level strategies require targeted decision-making to accomplish more focused, distinct tasks and responsibilities.

Corporate Strategy outlines and explains a working model for addressing the complex issues of corporate as well as divisional strategy. This straight-talking guide encompasses:

The Strategic Planning Process
Productivity Improvement
Valuation of Acquisitions and Divestitures
Restructuring for Shareholder Value

For all businesses, the strategic planning process begins with executives devising strategies for growth, then managers using those strategies to approach operational issues. Corporate Strategy addresses both factions��and provides hands-on answers to the strategic issues and dilemmas faced every day by executives and managers in multidivision companies.

Look to The McGraw-Hill Executive MBA Series for straight-talking, technique-filled books, written by front-line executive education professors and modeled after the programs of top business schools. Other titles in the series include:

Finance & Accounting for Nonfinancial Managers
Mergers & Acquisitions
Sales Management

In today's increasingly streamlined corporate environment, relationships between parent corporations and their subordinate divisions have been transformed. The inherent values of product and service diversification��once considered fundamental strategic requirements��are being questioned, and in many cases set aside, in favor of more focused, centralized structures.

Corporate Strategy bridges the gap, providing strategic guidance for the fundamentally linked��yet functionally separate��corporate and divisional factions. Mirroring the tactics, knowledge, and hands-on instruction found in today's finest business schools and executive education seminars, this insightful book builds a step-by-step model for setting short- and long-term corporate goals and objectives, tackling divisional strategic issues, and subsequently improving both corporate performance and shareholder value. Executives, line and staff managers, consultants, and academics can use its charts, checklists, case studies, exercises, and quizzes to:

Understand strategic similarities and differences between corporate and divisional levels
Develop a decision-making approach that involves detecting problems and opportunities��and implementing effective courses of action
Restructure a business unit to best support corporate goals and requirements
Dramatically increase work force productivity to improve both short-term profitability and long-term value
Employ time-tested, old economy processes to strengthen the financial performance of new economy organizations
Reorganize and divest to return a company to profitability��and establish cash flows beyond those needed for ongoing operations

The major, ongoing restructuring of U.S. industry has introduced a reformulated set of strategic requirements, along with new tools for meeting those requirements. Corporate Strategy provides an innovative, rigorous look at today's strategic issues, describes new tools and alternatives available to address those issues, and outlines a distinctly original��yet fundamentally sound��approach for strategic success in the competitive corporate arena of today and tomorrow.

About the Author:

John L. Colley, Jr., D.B.A., is the Almand R. Coleman Professor of Business Administration at The University of Virginia's Darden Graduate School of Business Administration. He is the author of Case Studies in Service Operations, Corporate and Divisional Planning, and other management-related titles and case studies.

Jacqueline L. Doyle, Ph.D., is a visiting assistant professor of business administration and former General Motors Post-Doctoral Fellow at the Darden School. She has consulted with a variety of U.S. businesses in areas of strategy and productivity improvement, and authored or coauthored numerous cases and working papers.

Robert D. Hardie, Ph.D., is a visiting assistant professor of business administration at the Darden School. He is also a project director for the University of Virginia, where he performs financial and strategic analyses on business and technology issues. His research has been primarily in the high-technology area.

"About this title" may belong to another edition of this title.