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Business Week Strategic Management - Hardcover

 
9780072290752: Business Week Strategic Management
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Providing a treatment of strategic management, this work includes several Business Week short cases, and an assortment of traditional, longer strategic management cases. It uses a pedagogical model to provide logic and structure to its treatment of strategic management.

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About the Author:
John Pearce (Wayne, PA) teaches at Villanova University. Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

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  • PublisherMcGraw-Hill Companies
  • Publication date2000
  • ISBN 10 0072290757
  • ISBN 13 9780072290752
  • BindingHardcover
  • Number of pages1000
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9780071112154: Strategic Management : Formulation, Implementation, and Control

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