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Entrepreneurship

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9780072314069: Entrepreneurship
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Entrepreneurship by Hisrich and Peters is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.

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About the Author:

Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studies at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati.

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Other Popular Editions of the Same Title

9780256234787: Entrepreneurship

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ISBN 10: 0256234787 ISBN 13: 9780256234787
Publisher: Richard D Irwin, 1997
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9780072536201: Entrepreneurship with PowerWeb

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Robert D. Hisrich, Michael P. Peters
Published by Mcgraw-Hill College (2001)
ISBN 10: 0072314060 ISBN 13: 9780072314069
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Hisrich, Robert D.; Peters, Michael P.
Published by McGraw-Hill College (2001)
ISBN 10: 0072314060 ISBN 13: 9780072314069
New Hardcover Quantity: 1
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