Fundamentals of Investments: Valuation and Management - Hardcover

Bradford D. Jordan

3.55

47 ratings by Goodreads

9780072319415: Fundamentals of Investments: Valuation and Management

Hardcover

ISBN 10: 0072319410 ISBN 13: 9780072319415

Publisher: McGraw-Hill College, 1999

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The target market for this text is an introductory undergraduate course in which students have relatively little familiarity with investments and would like a practical and applied type of text. The approach of this undergraduate investments text reflects two central ideas:

1. A consistent focus on the student as an individual investor or investment advisor.

2. A consistent, unified treatment of the four basic types of financial instruments stocks, bonds, options, and futures focusing on their characteristics and features, their risks and returns, and the markets in which they trade.

The focus on the student as the audience paired with Brad Jordans conversational writing style makes this a very relevant and understandable text. This text is a great complement to trading simulations, especially Stock-Trak, by covering the basic material early enough to begin trading in the first two weeks of the course.

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About the Author:

Bradford D. Jordan is Professor of Finance and Gatton Research Fellow in the Carol Martin Gatton College of Business and Economics at the University of Kentucky. He has a long-standing interest in both applied and theoretical issues in corporate finance, and has extensive experience teaching all levels of corporate finance and financial management policy. Professor Jordan has published numerous articles on issues such as cost of capital, capital structure, and the behavior of security prices.

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