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Business Marketing, 3/e by Bingham, Gomes, and Knowles provides students with the practical foundation they will need to become successful business marketers. By addressing real issues that face business-to-business (B2B) marketers as well as the newest developments and insights into this rapidly changing field, the authors provide a practical introduction to this important marketing area. Business Marketing focuses on general business marketing, e-commerce/internet marketing, and business ethics. The new edition features a wealth of pedagogical aids which add structure and depth to the learning process. From end-of-chapter reviews of the Concept Questions and Chapter Cases, to the real-world profiles found in the Business Marketing in Action, Strategy at Work, and What Would You Do? boxes, the 3rd Edition of Business Marketing actively involves students in the real world of business marketing.
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- PublisherMcGraw-Hill/Irwin
- Publication date2004
- ISBN 10 0072859113
- ISBN 13 9780072859119
- BindingPaperback
- Number of pages496
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Business Marketing
Published by
McGraw-Hill/Irwin
(2004)
ISBN 10: 0072859113
ISBN 13: 9780072859119
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Paperback
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Business Marketing
Published by
Irwin/McGraw-Hill
(2004)
ISBN 10: 0072859113
ISBN 13: 9780072859119
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Paperback
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Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.95. Seller Inventory # G0072859113I3N00
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Business Marketing
Published by
Irwin/McGraw-Hill
(2004)
ISBN 10: 0072859113
ISBN 13: 9780072859119
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Paperback
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Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.95. Seller Inventory # G0072859113I3N00
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Business Marketing
Published by
McGraw-Hill/Irwin
(2004)
ISBN 10: 0072859113
ISBN 13: 9780072859119
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