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Introduction to Communication Research, 4th Edition - Softcover

 
9780072862959: Introduction to Communication Research, 4th Edition
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This introductory research text trains students to develop research arguments by designing studies, gathering research evidence, and thinking critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions. The fourth edition features a complete updating of examples and revision of treatments of key concepts to maintain the timeliness of the book in the fast-changing world of communication studies research.

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About the Author:
John Reinard is the acting chair of the Department of Communication at California State University, Fullerton. He is also the author of Foundations of Argument.

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  • PublisherMcGraw-Hill
  • Publication date2007
  • ISBN 10 0072862955
  • ISBN 13 9780072862959
  • BindingPaperback
  • Edition number4
  • Number of pages768
  • Rating

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9780072358698: Introduction to Communication Research

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