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Analysis for Marketing Planning - Softcover

Lehmann, Donald; Winer, Russell

 
9780072865967: Analysis for Marketing Planning
Softcover
ISBN 10: 0072865962 ISBN 13: 9780072865967
Publisher: McGraw-Hill/Irwin, 2004
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Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.

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  • PublisherMcGraw-Hill/Irwin
  • Publication date2004
  • ISBN 10 0072865962
  • ISBN 13 9780072865967
  • BindingPaperback
  • Edition number6
  • Number of pages288
  • Rating

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