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Product Management (McGraw-Hill/Irwin Series in Marketing) - Hardcover

 
9780072865981: Product Management (McGraw-Hill/Irwin Series in Marketing)
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Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing todays product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a hands-on approach toward preparing graduates to assume the position of product manager.

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  • PublisherMcGraw-Hill/Irwin
  • Publication date2004
  • ISBN 10 0072865989
  • ISBN 13 9780072865981
  • BindingHardcover
  • Edition number4
  • Number of pages512
  • Rating

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9780256214390: Product Management (MCGRAW HILL/IRWIN SERIES IN MARKETING)

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ISBN 10:  ISBN 13:  9780256214390
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