Items related to Marketing Channels: A Relationship Management Approach
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
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- PublisherMcGraw-Hill/Irwin
- Publication date2001
- ISBN 10 0072895128
- ISBN 13 9780072895124
- BindingHardcover
- Edition number2
- Number of pages544
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Marketing Channels: A Relationship Management Approach
Published by
McGraw-Hill/Irwin
(2001)
ISBN 10: 0072895128
ISBN 13: 9780072895124
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Hardcover
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Book Description Hardcover. Condition: New. Seller Inventory # Abebooks59819
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