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International Marketing - Hardcover

 
9780072941647: International Marketing
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"International Marketing, 12/e" by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition, with an increase in coverage of technology's impact on the international market arena, and a more comprehensive website, helping to provide updates to text content in this continually changing field.

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9780073380988: International Marketing

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Cateora, Philip R., Graham, John L.
Published by Irwin Professional Pub (2004)
ISBN 10: 0072941642 ISBN 13: 9780072941647
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