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The Survey Research Handbook, Third Edition - Softcover

Pamela L. Alreck; Robert B. Settle

 
9780072945485: The Survey Research Handbook, Third Edition
Softcover
ISBN 10: 0072945486 ISBN 13: 9780072945485
Publisher: McGraw-Hill Education, 2003
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The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.

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  • PublisherMcGraw-Hill Education
  • Publication date2003
  • ISBN 10 0072945486
  • ISBN 13 9780072945485
  • BindingPaperback
  • Edition number3
  • Number of pages496
  • Rating

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