The Principles of Advertising and Imc

4.04 avg rating
( 54 ratings by Goodreads )
 
9780072956153: The Principles of Advertising and Imc
View all copies of this ISBN edition:
 
 

"Principles of Advertising and IMC, 2/e" by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. "Principles of Advertising and IMC" provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity. Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the Principles of Advertising course.

"synopsis" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780071274623: Principles of Advertising and IMC

Featured Edition

ISBN 10:  0071274626 ISBN 13:  9780071274623
Publisher: McGraw Hill Higher Education, 2008
Softcover

9780071115391: Principles of Advertising and IMC

McGraw..., 2004
Softcover

9780071111195: Principles of Advertising and IMC

McGraw..., 2004
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Tom, Ph.D. Duncan
Published by Mcgraw-Hill College (2004)
ISBN 10: 0072956151 ISBN 13: 9780072956153
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)

Book Description Mcgraw-Hill College, 2004. Hardcover. Condition: New. 2nd Pkg. Seller Inventory # DADAX0072956151

More information about this seller | Contact this seller

Buy New
US$ 57.08
Convert currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, rates & speeds