Marketing Management Text and Cases - Hardcover

Lal, Rajiv; Quelch, John; Rangan, V Kasturi

Hardcover

ISBN 10: 0072967625 ISBN 13: 9780072967623

Publisher: McGraw-Hill/Irwin, 2004

Synopsis

Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.

About this title

About the Author:

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.

About this edition

• Publisher: McGraw-Hill/Irwin
• Publication date: 2004
• ISBN 10: 0072967625
• ISBN 13: 9780072967623
• Binding: Hardcover
• Edition number: 1
• Number of pages: 512