Items related to Integrated Resource Manual to accompany Marketing:...
The Integrated Resource Manual is organized into five major sections:
Section 1: To the Instructor. Explains the contents of and how to use the IRM.
Section 2: Chapters of the IRM. Resources available to the instructor that correspond to the sequence of chapters found in the textbook.
Section 3: PowerPoint Presentation Guide. Tips and procedures on how to perform selected PowerPoint tasks.
Section 4: Teaching Ideas for the Classroom. Selected teaching strategies that can be used to make classroom instruction more exciting and effective.
Section 5: Marketing Plan Aids, Handouts, and Samples. Tools for assisting students with assigned marketing plans and instructors for evaluating those plans.
"synopsis" may belong to another edition of this title.
- PublisherMcGraw-Hill Irwin
- ISBN 10 007299990X
- ISBN 13 9780072999907
- BindingUnknown Binding
- Edition number2
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