Entrepreneurial Small Business with Online Learning Center PowerWeb Card - Hardcover

Jerome Katz; Richard P. Green

Hardcover

ISBN 10: 0073257958 ISBN 13: 9780073257952

Publisher: McGraw-Hill/Irwin, 2005

Synopsis

Entrepreneurial Small Business has one clear advantage: it’s the book about the types of businesses your students might actually start, not about becoming the next Michael Dell. Entrepreneurial Small Business accomplishes this goal by focusing on the practical applications and "how to" skills that have immediate relevance for students. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Each chapter includes Skill Modules, chapter-opening scenarios highlighting real small businesses, weblinks for enhancing student research, and extensive end-of-chapter material aimed at helping students put principles into practice. In addition, several unique chapters include "Paths to Part-Time Entrepreneurship" and "Cash: Lifeblood of the Business," which provide students with a clear vision of small business as it really is today.

About this edition

• Publisher: McGraw-Hill/Irwin
• Publication date: 2005
• ISBN 10: 0073257958
• ISBN 13: 9780073257952
• Binding: Hardcover
• Edition number: 1
• Number of pages: 672