Strategic Management: Text and Cases with Online Learning Center access card - Hardcover

Dess, Gregory G; Lumpkin, G.T. (Tom); Eisner, Alan

Hardcover

ISBN 10: 0073267201 ISBN 13: 9780073267203

Publisher: McGraw-Hill/Irwin, 2006

Synopsis

Strategic Management: Text and Cases, 3rd Edition, by Dess/Lumpkin/Eisner is both readable and rigorous– written for today’s student. A rocket-ship in its first editions, this revision continues to provide solid treatment of traditional topics in strategic management, as well as contemporary topics like entrepreneurship, innovation, knowledge management, and internet strategies. The prestigious author team understands the importance of thorough, modern concepts illustrated by rich, relevant, and teachable cases. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

About this edition

• Publisher: McGraw-Hill/Irwin
• Publication date: 2006
• ISBN 10: 0073267201
• ISBN 13: 9780073267203
• Binding: Hardcover
• Edition number: 3
• Number of pages: 960