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Overview
Business Driven Information Systems story: Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization.
Business Driven Information Systems story: Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization.
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About the Author:
Paige Baltzan, of the University of Denver.
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- PublisherMcGraw-Hill/Irwin
- Publication date2011
- ISBN 10 0073376825
- ISBN 13 9780073376820
- BindingPaperback
- Edition number3
- Number of pages496
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Business Driven Information Systems [Paperback] Baltzan, Paige and Phillips, Amy
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