M: Business Communication - Standalone book - Softcover

Rentz, Kathryn; Lentz, Paula

Softcover

ISBN 10: 0073403229 ISBN 13: 9780073403229

Publisher: McGraw-Hill Education, 2014

Synopsis

NOTE: This book is standalone book and will not include access code.

M: Business Communication has become the most technologically current and pedagogically effective product on the market, and is written by the authors of Lesikar's Business Communication: Making Connections in a Digital World.

Its focus on the essentials required of today's digital workplace makes it easy for instructors to cover all the materials presented within the semester, and its student-centered design and study resources ensure success.

Paired with Connect Business Communication; M: Business Communication contains the tools needed to navigate through the fast-paced and ever-changing field effectively and efficiently.

About this title

About the Author:

Dr. Paula Lentz is an associate professor and academic program director in the Department of Business Communication at the University of Wisconsin-Eau Claire. She teaches Business Writing and Advanced Business Writing and develops and teaches online communication courses for the University of Wisconsin MBA Consortium program.

Dr. Lentz is particularly interested in qualitative research that explores narratives and organizational cultures, genre theory, and writing a pedagogy in online environments. She has developed numerous online courses and online materials for hybrid and flipped classrooms. In addition, she has published and presented frequently on topics of rhetoric in business communication and continues to do freelance writing, editing, and consulting. Dr. Lentz's professional activities include involvement in the Association for Business Communication, where she chairs the Academic Environment Committee. She received a BA from Coe College, an MA from UW-Eau Claire, and  PhD in Rhetoric and Scientific and Technical Communication from the University of Minnesota.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2014
• ISBN 10: 0073403229
• ISBN 13: 9780073403229
• Binding: Paperback
• Edition number: 3
• Number of pages: 384