Corporate Communication - Softcover

Argenti, Paul A

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ISBN 10: 007340327X ISBN 13: 9780073403274

Publisher: McGraw Hill, 2015

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Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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PublisherMcGraw Hill
Publication date2015
ISBN 10 007340327X
ISBN 13 9780073403274
BindingPaperback
Number of pages336
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