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Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
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- PublisherMcGraw-Hill/Irwin
- Publication date2008
- ISBN 10 0073404721
- ISBN 13 9780073404721
- BindingHardcover
- Number of pages784
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Marketing
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ISBN 10: 0073404721
ISBN 13: 9780073404721
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