Items related to Essentials of Marketing, 12th Edition

Essentials of Marketing, 12th Edition - Softcover

 
9780073404813: Essentials of Marketing, 12th Edition
View all copies of this ISBN edition:
 
 
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e– and all of the other teaching and learning materials that accompany it – will satisfy your customers’ needs.

Building on Pioneering Strengths
This author team pioneered an innovative structure— using the “four Ps” with a managerial approach—for the introductory marketing course. It quickly became one of the most widely used business textbooks ever published because it organized the best ideas about marketing so that readers could both understand and apply them. The unifying focus of these ideas is on how to make the marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs. Over many editions of Basic Marketing and Essentials of Marketing, there have been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas.

What’s different about Basic Marketing?
The success of this franchise is not the result of a single strength—or one long-lasting innovation. Other text books have adopted the four Ps framework and the Perreault author team has continuously improved the book. The text’s four Ps framework, managerial orientation, and strategy planning focus have proved to be foundation pillars that are remarkably robust for supporting new developments in the field and innovations in the text and package.
1. Essentials of Marketing teaches students analytical abilities and how-to-do-it skills that prepare them for success. The author team has deliberately included a variety of examples, explanations, frameworks, models, classification systems, cases, and “how-to-do-it” techniques that relate to our overall framework for marketing strategy planning. Similarly, the Marketing Plan Coach on the Student CD and the text website helps students see how to create marketing plans. Taken together, these items speed the development of “marketing sense” and enable the student to analyze marketing situations and develop marketing plans in a confident and meaningful way. They are practical and they work.
2. As opposed to many other marketing text books, the authors emphasize careful integration of special topics. Some textbooks treat “special” topics—like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, marketing ethics, social issues, and business-to-business marketing—in separate chapters. The authors deliberatively avoid doing that because they are convinced that treating such topics separately leads to an unfortunate compartmentalization of ideas.
3. The comprehensive package of materials gives your customer the flexibility to teach marketing their way– or for the student, the ability to earn marketing their way.

"synopsis" may belong to another edition of this title.

  • PublisherMcGraw-Hill/Irwin
  • Publication date2009
  • ISBN 10 0073404810
  • ISBN 13 9780073404813
  • BindingPaperback
  • Number of pages736
  • Rating

Other Popular Editions of the Same Title

9780077503833: Essentials of Marketing 12th Edition (A Marketing Strategy Planning Approach, 12)

Featured Edition

ISBN 10:  ISBN 13:  9780077503833
Publisher: McGraw Hill Learning Solutions, 2010
Softcover

  • 9780077246433: Learning Aid to accompany Essentials of Marketing

    McGraw..., 2009
    Softcover

  • 9781259334429: Essentials of Marketing by William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCart 12th (twelfth) Edition [Paperback(2009)]

    McGraw..., 2015
    Softcover

  • 9780077280826: By Jr., William Perreault, Joseph Cannon, E. Jerome McCarthy: Essentials of Marketing Twelfth (12th) Edition

    12th E..., 2009
    Softcover

  • 9780071084994: Essentials of Marketing

    MC GRA..., 2009
    Softcover

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

Perreault
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0073404810 ISBN 13: 9780073404813
New Softcover Quantity: 8
International Edition
Seller:
Basi6 International
(Irving, TX, U.S.A.)

Book Description Condition: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Excellent Customer Service. Seller Inventory # ABEOCT23-50278

More information about this seller | Contact seller

Buy New
US$ 32.68
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
International Edition
International Edition

Perreault
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0073404810 ISBN 13: 9780073404813
New Softcover Quantity: 5
International Edition
Seller:
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)

Book Description Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. Seller Inventory # ABTR-1936

More information about this seller | Contact seller

Buy New
US$ 38.70
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCart
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0073404810 ISBN 13: 9780073404813
New Paperback Quantity: 1
Seller:
The Book Spot
(Sioux Falls, SD, U.S.A.)

Book Description Paperback. Condition: New. Seller Inventory # Abebooks64691

More information about this seller | Contact seller

Buy New
US$ 64.00
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

William D. Perreault Jr.
Published by McGraw-Hill Education (2009)
ISBN 10: 0073404810 ISBN 13: 9780073404813
New Softcover Quantity: 1
Seller:
Front Cover Books
(Denver, CO, U.S.A.)

Book Description Condition: new. Seller Inventory # FrontCover0073404810

More information about this seller | Contact seller

Buy New
US$ 148.13
Convert currency

Add to Basket

Shipping: US$ 4.30
Within U.S.A.
Destination, rates & speeds
Stock Image

William D. Perreault Jr.
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0073404810 ISBN 13: 9780073404813
New Paperback Quantity: 1
Seller:
GoldBooks
(Austin, TX, U.S.A.)

Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0073404810

More information about this seller | Contact seller

Buy New
US$ 148.29
Convert currency

Add to Basket

Shipping: US$ 4.25
Within U.S.A.
Destination, rates & speeds
Stock Image

William D. Perreault Jr.
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0073404810 ISBN 13: 9780073404813
New Paperback Quantity: 1
Seller:
GoldenWavesOfBooks
(Fayetteville, TX, U.S.A.)

Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0073404810

More information about this seller | Contact seller

Buy New
US$ 148.76
Convert currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, rates & speeds
Stock Image

William D. Perreault Jr.
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0073404810 ISBN 13: 9780073404813
New Paperback Quantity: 1
Seller:
Grumpys Fine Books
(Tijeras, NM, U.S.A.)

Book Description Paperback. Condition: new. Prompt service guaranteed. Seller Inventory # Clean0073404810

More information about this seller | Contact seller

Buy New
US$ 148.72
Convert currency

Add to Basket

Shipping: US$ 4.25
Within U.S.A.
Destination, rates & speeds
Stock Image

William D. Perreault Jr.
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0073404810 ISBN 13: 9780073404813
New Paperback Quantity: 1
Seller:
Wizard Books
(Long Beach, CA, U.S.A.)

Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0073404810

More information about this seller | Contact seller

Buy New
US$ 149.70
Convert currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, rates & speeds
Stock Image

William D. Perreault Jr.; Joseph P. Cannon; E. Jerome McCarthy
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0073404810 ISBN 13: 9780073404813
New Softcover Quantity: 1
Seller:
GF Books, Inc.
(Hawthorne, CA, U.S.A.)

Book Description Condition: New. Book is in NEW condition. Seller Inventory # 0073404810-2-1

More information about this seller | Contact seller

Buy New
US$ 190.04
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

William D. Perreault Jr.; Joseph P. Cannon; E. Jerome McCarthy
Published by McGraw-Hill/Irwin (2009)
ISBN 10: 0073404810 ISBN 13: 9780073404813
New Paperback Quantity: 2
Seller:
SGS Trading Inc
(Franklin Lakes, NJ, U.S.A.)

Book Description Paperback. Condition: New. New US Edition Textbook, Ships with Emailed Tracking from USA. Seller Inventory # New-May2-2017--19200

More information about this seller | Contact seller

Buy New
US$ 316.18
Convert currency

Add to Basket

Shipping: US$ 3.89
Within U.S.A.
Destination, rates & speeds