Social Psychology - Softcover

Myers, David; Abell, Jackie; Sani, Fabio

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Softcover

ISBN 10: 0077152352 ISBN 13: 9780077152352

Publisher: McGraw-Hill Education / Europe, Middle East & Africa, 2014

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Social psychology is one of the most intriguing and captivating areas of psychology, as it has a profound influence on our everyday lives: from our shopping habits to our interactions at a party. Social psychology seeks to answer questions that we think and talk about with each other every day; questions such as: Why do some people behave differently when on their own, to when they're with a group? What leads individuals sometimes to hurt and sometimes to help one another? Why are we attracted to certain types of people? How do some persuade others to do what they want? The new edition of Social Psychology has been revised to introduce a more flexible structure for the teaching and studying of social psychology and includes up-to-date, international research in the area. There is an emphasis throughout on the critical evaluation of published research, in order to encourage critical thinking about the various topics. Applied examples across the chapters help to highlight the relevance, and hence the impact, that the theories and methods of this fascinating subject have upon the social world. Key features include: Research Close-Up: Following a brand new style, this feature matches the layout used in real research papers, providing an accessible introduction to journal articles and the research methods used by social psychologists; Focus On: Fully revised from the previous edition, these boxes now look at opposing viewpoints, controversial research or alternative approaches to topics within social psychology, offering a more critical outlook on topics and prompting the questioning of the validity of published research; and Recommended Readings: New to this edition, recommended further readings of both classic and contemporary literature have be

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About the Author:

David Myers is the John Dirk Werkman Professor of Psychology at Michigan's Hope College, USA, where students have voted him `Outstanding Professor'. Jackie Abell is Lecturer and Researcher in Social Psychology at Lancaster University, UK. She is also the Director of Research for the African Lion and Environmental Research Trust. Fabio Sani holds a chair in Social and Health Psychology at the University of Dundee, UK. His scientific articles are regularly published in international journals, and he has co-authored/edited several books.

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