Strategic Management: Creating Competitive Advantages - Softcover

Dess, Gregory; Lumpkin, G.T. (Tom); Eisner, Alan

Softcover

ISBN 10: 0077246268 ISBN 13: 9780077246266

Publisher: McGraw-Hill Education, 2009

Synopsis

Strategic Management: Creating Competitive Advantages, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

About this title

About the Author:

Alan B. Eisner is Professor of Management and Department Chair, Management and Management Science Department, at the Lubin School of Business, Pace University. He received his PhD in management from the Stern School of Business, New York University. His primary research interests are in strategic management, technology management, organizational learning, and managerial decision making. He has published research articles and cases in journals such as Advances in Strategic Management, International Journal of Electronic Commerce, International Journal of Technology Management, American Business Review, Journal of Behavioral and Applied Management, and Journal of the International Academy for Case Studies. He is the former Associate Editor of the Case Association’s peer reviewed journal, The CASE Journal.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2009
• ISBN 10: 0077246268
• ISBN 13: 9780077246266
• Binding: Paperback
• Edition number: 5
• Number of pages: 560