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Marketing

Kerin,Roger; Hartley,Steven; Rudelius,William

 
9780077265892: Marketing
ISBN 10: 0077265890 ISBN 13: 9780077265892
Publisher: McGraw-Hill/Irwin, 2008
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Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty€”from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

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  • PublisherMcGraw-Hill/Irwin
  • Publication date2008
  • ISBN 10 0077265890
  • ISBN 13 9780077265892
  • BindingLoose Leaf
  • Number of pages742
  • Rating

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9780073404721: Marketing

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ISBN 10:  0073404721 ISBN 13:  9780073404721
Publisher: McGraw-Hill/Irwin, 2008
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Kerin,Roger,Hartley,Steven,Rudelius,William
Published by McGraw-Hill/Irwin (2008)
ISBN 10: 0077265890 ISBN 13: 9780077265892
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