Strategic Management: Creating Competitive Advantages - Softcover

Dess, Gregory; Eisner, Alan; Lumpkin, G.T. (Tom); McNamara, Gerry

Softcover

ISBN 10: 0077636082 ISBN 13: 9780077636081

Publisher: McGraw-Hill Education, 2013

Synopsis

Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

About this title

About the Author:

Alan B. Eisner is Professor of Management and Department Chair, Management and Management Science Department, at the Lubin School of Business, Pace University. He received his PhD in management from the Stern School of Business, New York University. His primary research interests are in strategic management, technology management, organizational learning, and managerial decision making. He has published research articles and cases in journals such as Advances in Strategic Management, International Journal of Electronic Commerce, International Journal of Technology Management, American Business Review, Journal of Behavioral and Applied Management, and Journal of the International Academy for Case Studies. He is the former Associate Editor of the Case Association’s peer reviewed journal, The CASE Journal.

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2013
• ISBN 10: 0077636082
• ISBN 13: 9780077636081
• Binding: Paperback
• Number of pages: 544