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Grewal, Dhruv; Levy, Michael M: Marketing ISBN 13: 9780078028854

M: Marketing - Softcover

 
9780078028854: M: Marketing
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Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.

In their 3rd edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

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  • PublisherMcGraw-Hill/Irwin
  • Publication date2012
  • ISBN 10 007802885X
  • ISBN 13 9780078028854
  • BindingPaperback
  • Edition number3
  • Number of pages464
  • Rating

Other Popular Editions of the Same Title

9780077632694: M: Marketing with Connect Plus

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ISBN 10:  ISBN 13:  9780077632694
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  • 9780077929879: M: Marketing with Practice Marketing Access Card

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