Practice Marketing Simulation 1 Semester Access Card

ISBN 10: 0078029031 ISBN 13: 9780078029035

Publisher: McGraw Hill

Synopsis

Practice Marketing is an online, interactive learning environment that simulates the full marketing mix including market segmentation, product, pricing, promotion, and place. Using knowledge built in the Principles of Marketing course, students become a marketing manager in a company entering the backpack market. By making decisions and seeing the results, players get feedback on their actions, and learn by doing. Players then review and can amend their decisions to react to their competitors’ decisions. Powerful assessment, reporting, and debriefing tools complement this educational process.

About this title

About the Author:

Dave McCool has been in the software industry for over 20 years. He co-founded Muzzy Lane Software in 2002 and serves as its President and CEO. Dave has played a key role in the design of Muzzy Lane's software and games. He led Muzzy Lane's very successful launch of the Making History Gaming Headquarters, an interactive website that allows Making History players to chat, share game mods, review and rate content, and post After Action Reports. Prior to Muzzy Lane Dave co-founded Aptis Communications, a VC funded developer of carrier- class networking products, in 1997. As Director of Software Dave built and ran a 25 person software group and was the architect of the Aptis software system. The company was sold to Nortel Networks in 1998 and went on to do more than $600 million dollars in revenue from its CVX product line. Dave began his career at Shiva Corporation, a developer of network-based peripherals, in 1987 as the 3rd employee. During his 10 years at Shiva he rose from Software Engineer to Business Unit Manager, also playing key software design and management roles along the way. Shiva went public in a very successful IPO in 1994. Dave graduated from MIT in 1987 with a BS in Electrical Engineering and Computer Science.

About this edition

• Publisher: McGraw Hill
• ISBN 10: 0078029031
• ISBN 13: 9780078029035
• Binding: Printed Access Code
• Edition number: 1