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Marketing Essentials is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills they've learned.
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- PublisherGlencoe/Mcgraw-Hill Pub.
- Publication date2005
- ISBN 10 0078612578
- ISBN 13 9780078612572
- BindingHardcover
- Edition number4
- Number of pages853
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Marketing Essentials (Glencoe)
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Glencoe/Mcgraw-Hill Pub.
(2005)
ISBN 10: 0078612578
ISBN 13: 9780078612572
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Marketing Essentials (Glencoe)
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Marketing Essentials (Glencoe)
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(2005)
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ISBN 13: 9780078612572
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GLENCOE MARKETING ESSENTIALS
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(2005)
ISBN 10: 0078612578
ISBN 13: 9780078612572
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