Alissa Quart Branded

ISBN 13: 9780099458067

Branded

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Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Taking the reader to the dark side of teen marketing, this work reveals a world in which adults build careers out in insinuating themselves into 'friendships' with young people in order to monitor what they wear, eat, listen to, and talk about with each other.

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About the Author:

Alissa Quart grew up in the UK and used to write a column for the Independent. Although she now lives in the US, she still writes arts features and opinion pieces for them regularly.

From Publishers Weekly:

For the readers still waiting for a substantive follow-up to Naomi Klein's No Logo, this is the book. Quart, a former media columnist for the Independent, follows the bread-crumb trail from the Fourth Annual Advertising and Promotion to Kids conference (no joke, unfortunately) to the mechanics of "peer-to-peer marketing," product placement in video games and the ever-escalating parties of the "bar mitzvah showcase." She hones in on teens' delicate self-fashioning and how it's manipulated for profit by adult "teen trendspotters" who insinuate themselves into the lives of "Influencer" teens in order to cop "youth buzz." Quart is brilliant on the world in which teens "obsessed with brand names feel they have a lack that only superbranding will cover over." She gets great quotes in her first-person encounters with her mostly female subjects, giving the book real voice. And Quart's analyses-of teen movies, SAT tutoring (to improve scores and pose college choices as brands), teen SUV ownership and the role of parents-are sharp and funny. Her exploration of how teens internalize and express market logic-through a process of "self-branding" that can include teen boob jobs and kid-produced anorexia Weblogs-is original and striking. The book lacks a broad cultural perspective: most interviewees are white, middle class and female, so it's difficult for Quart to generalize about how American teens and tweens as a whole use money and products to define themselves. Nevertheless, by the end, readers should be able to spot certain youth demographics and deconstruct their branded worlds instantaneously-and with empathy and anger.
Copyright 2002 Reed Business Information, Inc.

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Other Popular Editions of the Same Title

9780738208626: Branded: The Buying And Selling Of Teenagers

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ISBN 10:  0738208620 ISBN 13:  9780738208626
Publisher: Basic Books, 2004
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9780738206646: Branded: The Buying And Selling Of Teenagers

Basic ..., 2003
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9780465002023: Branded (Virginia Tech Common Book Ed): The Buying and Selling of Teenagers

Basic ..., 2006
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9781844131693: Branded

ARROW, 2003
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Book Description Cornerstone, United Kingdom, 2003. Paperback. Condition: New. 2nd ed.. Language: English . Brand New Book. Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years, the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their money. Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into friendships with teens in order to monitor what they wear, eat, listen to and talk about with each other. This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool. These kids prove it isn t necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume. Seller Inventory # AAC9780099458067

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Book Description Cornerstone, United Kingdom, 2003. Paperback. Condition: New. 2nd ed.. Language: English . Brand New Book. Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years, the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their money. Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into friendships with teens in order to monitor what they wear, eat, listen to and talk about with each other. This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool. These kids prove it isn t necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume. Seller Inventory # AAC9780099458067

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Book Description Paperback. Condition: New. 2nd. Paperback. This title takes the reader into the world of teen marketing, showing how teens are taught to market to each other and adults build careers out of insinuating their way into friendships wi.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 336 pages. 0.230. Seller Inventory # 9780099458067

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