Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience.
As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.
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Effectively measuring the usability and user experience of any product requires choosing the right metric, applying it, and using the information it reveals. This completely new and updated edition of Measuring the User Experience provides a single source of practical information to enable user experience professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into five categories: performance, issues-based, self-reported, derived, and behavioral/physiological. You’ll explore each metric and learn the best methods for collecting, analyzing, and presenting the data. You’ll find step-by-step guidance for measuring the user experience of any type of product using any type of technology.
New to this edition, you’ll find such topics as measuring emotional engagement, personas, and the Net Promoter Score. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and much more!
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