Managerial Economics: Economic Tools for Today's Decision Makers - Hardcover

Keat, Paul G.; Young, Philip K. Y.

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9780130135384: Managerial Economics: Economic Tools for Today's Decision Makers

Hardcover

ISBN 10: 0130135380 ISBN 13: 9780130135384

Publisher: Prentice Hall, 2000

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This books presents readers with a unique and distinctive case study running throughout each chapter, focusing on the decision-making processes of a hypothetical company. The dynamic business setting that is the hypothetical "Global Foods" provides an interesting backdrop for the discussion of microeconomic theory and the tools of quantitative analysis used in management decision-making . Also covered by the authors are topics such as supply and demand, forecasting, cost, special pricing practices, and the role of the government in the market economy. For small business owners or large company management players who want to relate economic concepts, principles, and theories to their everyday business activity.

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From the Publisher:

One of the most distinctive feature of this text is a running case study that traces the decision-making processes of a single firm. This creates a vivid, dynamic business setting for coverage of microeconomic theory and the tools of quantitative analysis used in management decision making. Each chapter begins with a problem confronting the management of "Global Foods," a hypothetical corporation competing in the soft drink industry. With this case situation as a backdrop, students readily grasp how economic principles developed throughout the chapter relate to everyday business activity. In addition, actual business examples from the popular press--including many international examples--are incorporated within chapters to reinforce the connection between economic concepts and business problems.

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