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Appropriate for introductory university and college courses in Advertising, Marketing Communications, and Promotions.
This full colour text focuses on the wide range of areas included in marketing communications and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then illustrate how they can be used for maximum efficiency through a coordinated planning process.
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- PublisherPearson Higher Education
- Publication date2000
- ISBN 10 013015668X
- ISBN 13 9780130156686
- BindingHardcover
- Number of pages640
- Rating
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Integrated Marketing Communications : A Canadian Introduction
Published by
Pearson Education Canada
(2000)
ISBN 10: 013015668X
ISBN 13: 9780130156686
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Hardcover
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Introduction to Integrated Marketing Communications: First Canadian Edition
Published by
Pearson Higher Education
(2000)
ISBN 10: 013015668X
ISBN 13: 9780130156686
Used
Hardcover
Quantity: 1
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 5-013015668x-G
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US$ 15.97
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Stock Image
Introduction to Integrated Marketing Communications: First Canadian Edition
Published by
Pearson Higher Education
(2000)
ISBN 10: 013015668X
ISBN 13: 9780130156686
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 6-013015668x-G
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US$ 15.97
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Stock Image
Introduction to Integrated Marketing Communications: First Canadian Edition
Published by
Pearson Higher Education
(2000)
ISBN 10: 013015668X
ISBN 13: 9780130156686
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Very Good. Very Good. book. Seller Inventory # D8S0-3-M-013015668X-4
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US$ 101.26
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