Services Marketing: People, Technology, Strategy (4th Edition) - Hardcover

Christopher Lovelock

4.06

126 ratings by Goodreads

9780130173928: Services Marketing: People, Technology, Strategy (4th Edition)

Hardcover

ISBN 10: 0130173924 ISBN 13: 9780130173928

Publisher: Prentice Hall, 2000

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Textbook with a strong focus in managerial orientation and strategic focus, using conceptual frameworks that have been classroom tested for relevance, incorporating key academic research findings, and including selected readings and cases to accompany the text chapters. Previous edition not cited. DLC: Professions-Marketing.

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From the Publisher:

Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries.

From the Back Cover:

Services marketing, once a tiny academic field championed by just a handful of pioneering professors, has become a thriving area of activity. Paralleling growing research efforts in both academia and business is increased student interest in taking courses that focus on different aspects of managing service organizations, including marketing. This makes a lot of sense from a career standpoint, since most business school graduates will be going to work in service industries and managers report that manufacturing-based models of business practice are not always useful to them.

Distinguishing Features of Services Marketing, Fourth Edition

This highly readable book includes

a strong managerial orientation and strategic focus
use of conceptual frameworks that have been classroom tested for relevance to both MBA students and executive seminar participants
incorporation of key academic research findings
use of interesting examples to link theory to practice
inclusion of carefully selected readings and cases to accompany the text chapters

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