Marketing Research: Online Research Applications - Hardcover

Alvin C. Burns; Ronald F. Bush

9780130351357: Marketing Research: Online Research Applications

Hardcover

ISBN 10: 0130351350 ISBN 13: 9780130351357

Publisher: Prentice Hall, 2003

Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.

"synopsis" may belong to another edition of this title.