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Managerial Economics: Economic Tools for Today's Decision Makers - Hardcover

 
9780130353351: Managerial Economics: Economic Tools for Today's Decision Makers
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This distinctive book features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting that highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press—including numerous international examples—are incorporated into the chapters to reinforce the connection between economic and real business situations. Chapter topics cover supply and demand, demand elasticity, demand estimation, forecasting, the theory and estimation of production, the theory and estimation of cost, competition and monopoly, monopolistic competition and oligopoly, special pricing practices, economic decision making in the 21st century, capital budgeting, and risk and uncertainty. For today's managers in government and industry.

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From the Back Cover:

Take advantage of all the Internet resources available for students and instructors using the Fourth Edition.

  • Excel Spreadsheet Modules
  • Online Quizzes with Web Applications
  • Electronic Graphing Tool
  • PowerPoint Lecture Notes

www.prenhall.com/keat

About the Author:

Paul G. Keat has been a member of the Global Business Faculty at Thunderbird, The American Graduate School of International Management, for the past fifteen years. At present he is an Associate Professor Emeritus and Director of Research, CIBER Trade Assistance Service. Prior to his coming to Thunderbird he was for many years associated with the International Business Machines Corporation in professional and managerial capacities.

His education includes a B.B.A. in accounting from the Baruch School of the City University of New York, an M.A. from Washington University, and a Ph.D. in economics from the University of Chicago.

Dr. Keat began his IBM career in the department of economic research and then moved into the long-range planning area. Later, as a member of the finance function, he spent several years at IBM's European headquarters in Paris, as manager in the financial planning area, and then as the financial manager for the company's European software business. After his return to the United States, Dr. Keat served as manager in the pricing area of one of the company's manufacturing groups. Before leaving IBM, in 1987 he was associated with the company's International Finance, Planning and Administration School (IFPA), where he taught managerial economics, lectured on finance in a number of company-related courses, and managed academic courses. He also taught at IBM's IFPA school at La Hulpe, Belgium.

Dr. Keat has taught at several U.S. universities, including Washington University, CUNY, and Iona College. He was an adjunct professor of finance at the Lubin Graduate School of Business at Pace University, and he also taught in Pace's Executive MBA program.

Philip K.Y. Young is Clinical Professor of Management at Thunderbird, The American Graduate School of International Management. In this capacity, he conducts executive education programs for Thunderbird corporate clients throughout the world. Prior to this, he was Professor of Economics at the Lubin School of Business at Pace University. Dr. Young has over 20 years of experience developing and teaching in executive development programs. He served as the first visiting professor at the International Finance, Planning and Administration School of the IBM Corporation, where he developed and taught courses for IBM in both the United States and LaHulpe, Belgium.

Among the companies that currently utilize his teaching services are IBM, Verizon, British Telecom, SBC, ST Microelectronics, MasterCard International, Booz-Allen & Hamilton, and Dow Chemical. He teaches in executive programs for these and other companies in the United States, Latin America, Western and Central Europe, and Asia.

He has a B.A. from the University of Hawaii, a master's in international affairs from Columbia University, and a Ph.D. in economics from New York University.

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  • PublisherPrentice Hall
  • Publication date2002
  • ISBN 10 0130353353
  • ISBN 13 9780130353351
  • BindingHardcover
  • Edition number4
  • Number of pages765
  • Rating

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9780131105393: Managerial Economics: Economic Tools for Todays Decision Makers: International Edition

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ISBN 10:  ISBN 13:  9780131105393
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Keat, Paul G., Young, Philip K.Y.
Published by Prentice Hall (2002)
ISBN 10: 0130353353 ISBN 13: 9780130353351
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