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Canadian Advertising in Action: Its Role in Integrated Marketing Communications (6th Edition) - Softcover
Designed for applied advertising courses in most community colleges and many continuing education departments in universities.
The Sixth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, the concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans.
"synopsis" may belong to another edition of this title.
- PublisherPearson Canada
- Publication date2002
- ISBN 10 0130430781
- ISBN 13 9780130430786
- BindingPaperback
- Edition number6
- Number of pages560
- Rating
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