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Consumer Behavior (7th Edition) - Hardcover

 
9780130841292: Consumer Behavior (7th Edition)
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This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.

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The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.

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  • PublisherPearson Education
  • Publication date1999
  • ISBN 10 0130841293
  • ISBN 13 9780130841292
  • BindingHardcover
  • Number of pages512
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9780130859143: Consumer Behavior: International Edition

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ISBN 10:  0130859141 ISBN 13:  9780130859143
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  • 9780273677567: Consumer Behavior

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