Internet Marketing in Hospitality - Softcover

Cox, Barbara H.; Koelzer, William; Cox, Barbara

Softcover

ISBN 10: 0130984752 ISBN 13: 9780130984753

Publisher: Prentice Hall, 2003

Synopsis

Internet Marketing in Hospitality instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a website. The volume examines the hospitality industry including types of businesses and types of sites, as well as creating and building an Internet presence, portals, search engines, directories, and other places to be found, Internet advertising, promotion (on the net and off) and print/media advertising, and e-mail marketing. For individuals in the hospitality industry.

About this title

About the Author:

"Barbara Cox" has written and taught in language education since 1972, when she developed curriculum materials and trained teachers, paraprofessionals, and parents for English as a Second Language (ESL) and bilingual education programs. In 1982, she coauthored "New Frontiers: A Bilingual Early Education Program," a comprehensive 69-volume program for use with young children that places all language learning squarely within the context of concept learning.

Dr. Cox earned her Ph.D. from Stanford University in education and psychology. She also holds a bachelor's and master's degree in history from the University of California, Riverside. Dr. Cox continues to write and work in education, teaching adult courses in writing, communications, technology, marketing, and real estate.

About this edition

• Publisher: Prentice Hall
• Publication date: 2003
• ISBN 10: 0130984752
• ISBN 13: 9780130984753
• Binding: Paperback
• Number of pages: 320