Items related to Marketing Management: An Asian Perspective
Marketing Management, Third Edition builds on the, multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyses of marketing practices, relationship marketing and customer relationship management in Asia. The text presents cutting-edge marketing concepts and practices for Asian marketing in the region's 12 most promising markets to provide an accessible, analytically based universal marketing approach to Asian insights. The authors examine understanding marketing management, analyzing marketing opportunities, developing market strategies, shaping the marketing offering and managing and delivering marketing programs. For marketing professionals.
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- PublisherPearson
- Publication date2004
- ISBN 10 0131066250
- ISBN 13 9780131066250
- BindingHardcover
- Edition number3
- Number of pages771
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Marketing Management: An Asian Perspective
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Marketing Management: An Asian Perspective
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Prentice Hall
(2004)
ISBN 10: 0131066250
ISBN 13: 9780131066250
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Marketing Management: An Asian Perspective
Published by
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(2004)
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ISBN 13: 9780131066250
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Book Description Hardcover. Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Soiling on the side. Edition 2004. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-151-701
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Marketing Management: An Asian PerspeKotler, Philip; Ang, Swee Hoon;
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MARKETING MANAGEMENT: AN ASIAN PERSPECTIVE
Published by
PEARSON EDUCACION
(2004)
ISBN 10: 0131066250
ISBN 13: 9780131066250
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Hardcover
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